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Many magazines publish lists, ranking best and worst and most improved, but Forbes alone can claim its readership is on the list. Each year, the magazine names the richest people and the biggest companies, and those very folks subscribe to this nervy and sly business pub. Forbes covers global business stories with insight, solid sourcing, and the sort of groupie zeal usually reserved for fanzines. No merger, new ad campaign, or lawsuit goes unnoticed and stories always focus on the movers who are shaking things up.