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Alterna Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world.
We choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Our products are free of sulfates, parabens and synthetic color. We never test on animals and do not formulate with gluten.
High performance haircare and styling, by the brand embraced by uncompromising consumers and professionals around the world.