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If you are accepted as a NCP panel member, they will provide you with a hand-held scanner. Every time you or members of your household shop, you’ll use the scanner to scan the bar-codes on your purchases. Then, once per week you transmit your purchase information to Nielsen by placing the scanner in it’s base and hitting “transmit”.
In exchange doing this, you’ll earn gift points that are redeemable for name-brand merchandise, including electronics equipment, jewelry, household items, toys, and much more! You will also earn entries into their $500 and $20k sweepstakes!