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Fast food chains have mastered the art of marketing to entice customers into spending more. From the colors of their logos to the layout of their menus, every detail is meticulously planned. Here’s a look at some of the clever tactics they use to get you to open your wallet a bit wider.
Ever heard, “Would you like to upgrade that to a large for just 50 cents more?” This tactic makes you feel like you’re getting a deal, but it’s really about getting you to spend a bit more.
By bundling items together at a slightly reduced price, they make it seem like you’re saving money, when you might be buying more than you intended.
Limited Time Offers
Creating a sense of urgency, these “limited time” foods make you want to try them before they’re gone.
Strategic Placement of Premium Items
Fast food chains are masters of persuasion, and one subtle tactic they use is the strategic placement of premium items. Ever noticed how the more expensive burgers, wraps, or salads are positioned right where your gaze naturally falls? That’s no coincidence! By showcasing these pricier options at eye level, either on the menu board or in display cases, they cleverly nudge you to consider these items over the less expensive ones.
Sounds like a great deal, but it encourages you to stay longer and maybe even order something else.
Ever noticed the aroma when you walk in? That’s on purpose. The scent of fries or fresh bread can stimulate your appetite.
Fast food chains often use reds and yellows in their branding. These colors are known to stimulate appetite and grab attention.
The Dollar Menu
While it seems like a deal, these menus often get you in the door and then you end up adding more to your order.
Advertisements Featuring Close-ups
Zoomed-in shots of juicy burgers or dripping sauces can make your mouth water. It’s all about making the food look irresistible.
Play Areas for Kids
If kids beg to go to a certain restaurant because of the play area, you’re more likely to dine there. And while they play, you might order dessert.
By offering a free item after a certain number of purchases, they ensure you keep coming back.
Overemphasis on ‘Healthy’ Options
By highlighting a few healthy items, they create an overall health halo, making you think everything is a good choice.
Music and Lighting
Some chains play upbeat music to make you eat faster and turn tables more quickly. Others use softer lighting to encourage you to relax and order more.
The Power of Suggestion
Employees might be trained to suggest add-ons. Think “Would you like fries with that?” or “How about a dessert to finish?”
Michelle Harler is the founder of Guide2Free, a website dedicated to finding and sharing freebies, product testing opportunities, and other ways to save money. With over a decade of experience in the industry, her expertise in finding quality offers makes Guide2Free an invaluable resource for anyone looking to try new products and save money.