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As we step into 2024, a fresh wave of culinary trends is emerging, reshaping how we think about and enjoy our meals. Thanks to a comprehensive study by Instacart, we have a sneak peek into the future of our food habits. Their in-depth analysis, backed by extensive data and consumer surveys, reveals fascinating shifts in what we’re eating and drinking. Whether you’re a seasoned food enthusiast or just curious about the next big things in the culinary world, these insights offer a tantalizing glimpse into what 2024 has in store for our palates.
Sleep Health Focus
An increased interest in sleep health is evident, with more people investing in products like magnesium supplements, sleep masks, and sound machines. The viral ‘Sleepy Girl Mocktail’ trend highlights this focus, featuring tart cherry juice and powdered magnesium.
Higher Protein Intake
Expect a surge in high-protein diets, with more consumers reaching for items like cottage cheese, Greek and Icelandic yogurt, protein drinks, and various high-protein snacks like meat jerky and tinned fish.
Mushrooms are gaining popularity for their potential health benefits, including cognitive and immunity boosts. Sales of varieties like Lion’s Mane, Hedgehog, Pink Oyster, Reishi mushrooms, and mushroom supplements are soaring.
Produce Variety Boost
A colorful array of fruits and vegetables is trending, with people embracing diverse produce options. Exotic fruits like red dragonfruit, yellow passionfruit, mangosteen, Mayan melons, and unique veggies like microgreens and purple broccoli are on the rise.
Moderation Movement in Alcohol
The moderation movement is reshaping alcohol consumption, with a growing interest in non-alcoholic alternatives and liver support supplements. People are embracing habits that minimize the adverse effects of drinking, indicating a shift in the relationship with alcohol.
Caffeine Intake Awareness
There’s a growing consciousness about caffeine intake and its impact on sleep. Many are opting for gentler forms of caffeine, like matcha, aligning with a 20% increase in matcha sales.
Exploration of Non-Alcoholic Cocktails
Non-alcoholic cocktails are becoming increasingly popular, with a significant rise in their inclusion in shopping carts, offering a variety of options for those seeking alcohol-free drinks.
Electrolyte Drink Popularity
Electrolyte drinks are gaining traction, not just for hydration but also as a way to mitigate the negative impacts of alcohol consumption.
Liver Support Supplements
The increased sales of liver support supplements reflect a proactive approach to health and wellness, especially among those who consume alcohol.
Increased Focus on Brain Health
The growing awareness and consumption of foods and supplements that support cognitive function and brain health, like certain mushroom varieties, are indicative of a broader health trend.
Grass-Fed Snack Options
The rise in popularity of grass-fed snack options, such as jerky, points to a preference for healthier, more sustainable meat products.
Exotic Veggie Choices
The growing interest in unique vegetable options, such as purple asparagus and broccoli sprouts, suggests a desire for not just healthy but also diverse and flavorful produce.
Adventurous Fruit Selections
The increased popularity of adventurous fruit choices, including exotic and less common varieties, reflects a trend towards exploration and diversity in diets.
Health-Conscious Cocktail Culture
The shift towards health-conscious choices in cocktails and spirits, including non-alcoholic and lower-alcohol options, is part of a broader movement towards mindful consumption. Source
Michelle Harler is the founder of Guide2Free, a website dedicated to finding and sharing freebies, product testing opportunities, and other ways to save money. With over a decade of experience in the industry, her expertise in finding quality offers makes Guide2Free an invaluable resource for anyone looking to try new products and save money.