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Black Friday, the day after Thanksgiving, is synonymous with incredible deals and massive savings. However, it’s also a day when retailers employ clever tactics to encourage consumers to spend more than they intended. Here are 19 sneaky ways companies get you to overspend on Black Friday, and being aware of them can help you shop smarter.
Retailers create a sense of urgency with “limited-time” deals, pressuring you to buy on the spot.
Doorbuster deals are designed to lure you into the store, where you’re likely to spend more on other items.
Stores offer products at a loss to get you in the door, banking on you buying additional items at full price.
Early Bird Specials
Early bird specials entice you to shop at odd hours, making you feel like you’re getting an exclusive deal.
Bundled items seem like a bargain, but often include products you don’t need.
Beware of hidden costs like shipping and handling that can inflate the price.
Prices ending in .99 or .97 make items appear cheaper than they are.
Flash sales create a frenzy, pushing you to buy quickly without comparing prices.
Buy One, Get One
BOGO deals often lead to purchasing more than you need just to get the “free” item.
Free Shipping Thresholds
Retailers set minimum spends for free shipping, tempting you to add unnecessary items to your cart.
Loyalty programs encourage you to spend more to earn points or rewards.
Retailers bombard your inbox with deals, keeping their offers at the forefront of your mind.
Sales associates are trained to upsell, convincing you to buy a more expensive version of what you need.
Impulse buys at the checkout can add up, especially when you’re already spending a lot.
Price matching can lead you to buy additional items you didn’t plan on purchasing.
Gift Card Incentives
Free gift cards with purchase can make you spend more to “save” more.
Extended warranties are often unnecessary and add to the overall cost.
Financing can lead to spending more than you have, plus interest.
Social Media Hype
Social media creates buzz around deals, making you fear missing out.
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Michelle Harler is the founder of Guide2Free, a website dedicated to finding and sharing freebies, product testing opportunities, and other ways to save money. With over a decade of experience in the industry, her expertise in finding quality offers makes Guide2Free an invaluable resource for anyone looking to try new products and save money.